South African DJ becomes CEO of international alcohol brand

AFRICAN MIRROR REPORTER

SOUTH African entertainer DJ Zinhle Jiyane is in a bubbly mood as the new chief executive of international sparkling wine beverage Boulevard Nectar Rose. 

The Forbes Africa Entertainer of the Year and businesswoman has become the first South African entertainer to obtain equity in an international brand. 

Jiyane made the announcement on her Instagram page, stating that she had managed to acquire equity in the sparkling wine brand and was officially the brand’s new CEO. 

“I actually don’t know what to say, we’ve been working on this for over a year now and at the beginning I didn’t believe it”, Jiyane wrote on her Instagram post. 

“At every meeting I’d feel like this required more from me, it’s huge, I needed to operate at a level I didn’t even know I could reach. My team and I work really hard, words can’t describe this moment. Our hard work never went unnoticed. God really is the greatest (sic)”.

Jiyane also wrote that for her, the perfect business acquisition “has to be in synergy with who I am, as a DJ and a business woman. I believe that I’m the perfect mix of sophistication and power, attributes perfectly mirrored by the Boulevard board. With my signature touch, I see great potential for Boulevard Rose to reach new heights”. 

Boulevard Rose, a French sparkling wine brand, made the announcement of their new chief executive on their Instagram page, writing on one of their posts: “There is no force more powerful than a woman determined to rise! Let’s raise a glass to #BoulevardXDJZinhle [sic]”.  

The French brand believed that the groundbreaking move would move to create a legacy that would echo for generations to come, for DJ Zinhle and other African artists in the future. 

Jiyane joins the illustrious club of celebrities in the business of bubbly, including media personality Bonang Matheba, 50 Cent, Angelia Jolie and Brad Pitt, Kylie Minogue and Jay Z.