MITSUBISHI Outlander’s new model -the 2022 – is pushing boundaries, even before it comes out of the box.
Through a first-of-its-kind collaboration with Amazon, the 2022 Outlander will be the first vehicle ever unveiled on Amazon Live. The debut will take place on February 16.
The reveal will take place on Amazon here. Along with the announcement, Mitsubishi and Amazon have released a video teaser of the World Premiere, which can be found here.
Mitsubishi said the Outlander 2020, developed under the ideal “I-Fu-Do-Do,” a Japanese term that means “authentic and majestic,” demonstrates strength and quality from the inside out.
The vehicle manufacturer said the exterior design of the model signals a new direction for Mitsubishi Motors, projecting strength and confidence, while the interior offers an upscale and quiet escape from the outside world.
Rugged and bold, true to Mitsubishi Motors, the 2022 Outlander also debuts an updated version of the company’s rally-proven Super All-Wheel-Control all-wheel-drive system.
“The debut of the all-new 2022 Outlander caps off the reimagining of the entire Mitsubishi Motors lineup in the United States,” said Mark Chaffin, chief operating officer for MMNA. “Our collaboration with Amazon underscores the game-changing spirit at the heart of this car and our brand.”
Chaffin continued, “We started the product-led reinvention of the company with the redesigned Mirage and Mirage G4, followed by a new powertrain for the Outlander PHEV plug-in hybrid, a host of safety features added to the Outlander Sport, the reimagined Eclipse Cross, and very soon, the all-new 2022 Outlander.”
Mitsubishi Motors is so confident that the 2022 Outlander will impress, it is giving away a vehicle to one lucky winner as part of the launch celebration. Entries may be placed either through the link at www.mitsubishicars.com or on www.amazon.com/MitsubishiOutlander from February 16, 2021 to March 31, 2021.
Mitsubishi starts shipping 2022 Outlander, first vehicles set to depart Japan for the U.S.
“We’re focused on creating unique experiences that surprise and delight our customers, and unveiling the new 2022 Mitsubishi Outlander on Amazon Live brings the excitement of an auto show directly to customers’ homes in South Africa,” said Nic Campbell, General Manager of Mitsubishi Motors South Africa. “This collaboration allows us to provide more options for customers to discover new upcoming products and helps Mitsubishi connect with local South African customers in a new and meaningful way.”
