NFL expands more into Africa for market and talent hunt
THE NFL is ramping up initiatives and programs in Africa in a bid not only to tap into the continent’s rich talent pool but also to secure a slice of Africa’s growing sports market. According to Peter O'Reilly, executive vice president, of club business, major events and international markets at the NFL, the expansion of the program is necessary because clubs are seeing the value and opportunity in new markets. “We can’t wait to see the ongoing impact of the program on fandom and global growth in this season and years ahead, both in new and existing markets and via…