GEOFFREY SSENOGA, Lecturer of Mass Communications, Uganda Christian University UGANDA is going to conduct its first digital and mass media campaigns ahead of its 2021 general elections. This comes as the country contemplates holding a “scientific election” wherein social distancing guidelines will be observed. On 16 June 2020, the Uganda Electoral Commission issued a press release banning public rallies for the 2021 political campaigns as part of the country’s COVID-19 containment measures. Campaigns will now be conducted on radio and television, in newspapers and on the internet. This caused an immediate protest especially among opposition-leaning political groups and civil society…