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Adidas and Puma eye chances in soccer’s fashion moment

Adidas and Puma eye chances in soccer’s fashion moment

SPORTSWEAR brands like Adidas and Puma are seeking to take advantage of a flirtation with soccer by the fashion world to reach a new customer base, building in part on demand created by this summer's successful Women's World Cup. With celebrities like Kim Kardashian seen attending matches and wearing soccer jerseys, clubs too spy new merchandising opportunities. One Premiership team has hired a creative director to expand its apparel offering, while Adidas in September launched an "exclusively off-pitch" apparel collection for some of the big-name teams it sponsors. "The love-in between football and fashion is only just beginning," said Richard…
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Pharrell creates ‘Xhosa’ named sneaker that won’t be in SA

Pharrell creates ‘Xhosa’ named sneaker that won’t be in SA

MPHO RANTAO PHARRELL Williams and Adidas have returned with a new collection of NMD HU (pronounced ‘Nomad Humanity’) shoes.  Adidas Originals have unveiled their latest collaboration with Williams, which will feature the word ‘Uluntu’, a Xhosa term for ‘humanity’. Adidas announced that the sneakers officially titled the NMD HU "Clear Aqua", would be released in May. The “Uluntu” NMD sneakers, which draw inspiration from South Africa, are the first in the NMD collection to be released in a blue palette. Described by Adidas, Pharrell’s latest sneaker creation is his "exploration of languages from around the world". However, here’s the kicker.…
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Kanye West is the richest black man in America

Kanye West is the richest black man in America

AFRICAN MIRROR REPORTER RAPPER Kanye West has officially joined the billionaire boys club.  According to Forbes magazine, West is now worth $6.6-billion, largely due to profits from his fashion brand Yeezy, and his multiple collaborations with Adidas and Gap. His new net worth makes him the richest black person in America and in the country’s history.  The rapper’s sneaker and apparel business Yeezy recently entered a combined partnership with Adidas AG and Gap Inc., increasing the value of the brand between $3.2-billion and $4.7-billion by UBS Group AG.  The 43 year-old’s new net worth is significantly higher than what was…
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Beyoncé preps fans for #IcyPark

Beyoncé preps fans for #IcyPark

MPHO RANTAO MONTHS after dropping the second collection with Adidas for Ivy Park, R&B singer Beyoncé is back with more, thrilling fans with shots of her upcoming third drop with Adidas.  Beyoncé’s athleisure brand teased their third drop, titled #IcyPark, by taking fans to the snow slopes with a collection inspired by winter wear, featuring the faces of model Hailey Bieber, rapper Gucci Mane, and fellow R&B singer Kaash Paige. The brand posted a teaser video on Instagram showing a collection of sneakers, logo-adorned faux-fur coats, and reflective jackets all against a gorgeous backdrop of snow-capped, wintry mountaintops that resembled…
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Beyoncé and Adidas to release second IVY PARK collection

Beyoncé and Adidas to release second IVY PARK collection

MPHO RANTAO NINE months after the successful sold-out collection between first-time collaborators Beyoncé’s IVY PARK and Adidas, the two brands are returning with a sophomore collaboration for the spring/summer season.  The German athletic brand announced last year that they and Beyoncé’s IVY PARK label would be joining forces to create a sneaker range that many feel would arguably be the biggest sneaker signing since Kanye announced and dropped his Yeezy range with Adidas.  Beyoncé’s collaboration with Adidas was undoubtedly a success with her first solar orange/maroon-themed collection selling out in the beginning of 2020, after being on sale for no…
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