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Why this African basketball league is “bigger than basketball”

Why this African basketball league is “bigger than basketball”

STAFF REPORTER, BIRD STORY AGENCY AMADOU Gallo Fall is in the car and the connection is lousy. He's on his way to pick up his young daughter and has made time in his hectic schedule to take a call while he drives. We switch to a direct call and the connection improves. The Basketball Africa League president is now based at the league's headquarters in Senegal, but Fall, 56, previously lived in Johannesburg as NBA Vice President and Managing Director for Africa. So he's comfortable driving and talking in the Johannesburg traffic. In fact, this is a man who is…
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