Our website use cookies to improve and personalize your experience and to display advertisements (if any). Our website may also include cookies from third parties like Google Adsense, Google Analytics, and Youtube. By using the website, you consent to the use of cookies.

TRESemmé hair ad angered South Africans still hurting from racist past

TRESemmé hair ad angered South Africans still hurting from racist past

NQOBILE DLUDLA SITTING in a hair salon as a stylist braids her natural hair, Sana Sebone recalls a time in 2013 when she worked on a construction site and was told her dreadlocks were too long and represented a hazard. She was upset, she said, mainly because her white colleagues with long hair were not told the same as their hair was considered "normal". Seven years on, that term is haunting her again after an advert was released by TRESemmé, a Unilever brand, describing images of African Black hair as "frizzy and dull" and "dry and damaged" while a white…
Read More