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Jan
22
2023
By The African Mirror
Farmfluencers: Social media boost for farmers

Farmfluencers: Social media boost for farmers

NEWS
BIRD STORY AGENCY FRANCIS Muiruri, a 31-year-old Kenyan farmer, has found a new income stream on social media; selling information. As a digital consultant, he advises other farmers on successful service delivery on the farm. "I have been practising pig farming for 10 years and poultry farming for close to three years. I engage with current and potential farmers on Facebook and YouTube, and about three months ago, I joined Tik Tok. I have got a lot of exposure there," he explained. Despite living with a disability, the Thika-based, mixed-crop farmer appreciates the platform's role in commercializing his farming business.…
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Apr
21
2021
By The African Mirror
Kenyan insurer Pula offers lifeline to African farmers hit by climate change

Kenyan insurer Pula offers lifeline to African farmers hit by climate change

BUSINESS
EDWIN WAITA WHEN Kenyan farmer Waki Munyalo's crop of lentils shrank by three quarters last year because of unusually low rainfall, disaster was averted thanks to a simple remedy that was previously unavailable to most African farmers - insurance. Munyalo, a 38-year-old mother-of-three, had taken out an insurance policy with Kenyan start-up Pula, which aims to reach a vast, untapped pool of African farmers grappling with new disruptions linked to climate change. Munyalo made a claim on her Pula policy and received a compensation payment of 12,000 Kenyan shillings ($110), close to what she would have earned if her crop…
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