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Apr
10
2024
By Mpho Rantao
Fluence Africa Festival empowers micro creators 

Fluence Africa Festival empowers micro creators 

CULTURE
ACCORDING TO IT Web, the creator economy is set to top R 689 million by 2027. The social media landscape is witnessing a meteoric rise in the influencer marketing industry.  This shift in consumer behaviour has opened a golden door for brands. Forecasts predict continued explosive growth in influencer marketing, with businesses projected to allocate a significant portion of their marketing budgets to partner with these social media stars.  Fueled by the ever-growing user base on platforms like Instagram, YouTube, and TikTok, influencers are no longer just personalities, and brands have responded to the growth with projections of marketing budgets…
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May
28
2021
By The African Mirror
10 African fashion influencers you should follow

10 African fashion influencers you should follow

BEAUTY AND FASHION
MPHO RANTAO IT is no secret that Africa is home to some of the world’s most fashionable, both in the creation and wearing stylish garments.  One of the most riveting aspects about Africa’s multi-ethnic landscape is that it brings about so many ideas and concepts to conventional fashion terms and inspirations.  Africans, like other indigenous groups around the world, have the ability to make their own traditional attire to be a visionary fashion art piece, styled in their own way.  Influencers like to (and effortlessly do ) mix their own style signatures with global fashion trends, to which some of…
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