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Africa is the world’s largest market for Guinness beer

Africa is the world’s largest market for Guinness beer

AFRICA is the world’s largest market for Guinness beer (and Nigeria is second only to Britain for the most consumers in one country). The Irish brand’s success on the continent is regarded as a trailblazing business model. And that has a lot to do with their advertising campaigns over the years. Award-winning sociologist Jordanna Matlon recently published a research paper that analyses three prominent Guinness Africa ad campaigns. She explores what market forces are behind them – and how they target male consumers and shape masculinity in a way that echoes colonial extraction. We asked her to explain. How did…
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Will Amazon’s Africa debut address the continent’s house numbering problem?

Will Amazon’s Africa debut address the continent’s house numbering problem?

AMAZON, the global e-commerce titan, has launched its operations in South Africa, marking a significant step in its strategic push into the African market. This move signals Amazon's intent to tap into the continent's growing online retail sector, where the potential for digital sales is largely untapped but rapidly expanding due to a surge in internet penetration and mobile phone use. "Building a strong relationship with South African brands and businesses is incredibly important to us. We want Amazon.co.za to be the place where they can reach millions of customers," said Robert Koen, managing director of Amazon Africa. Amazon looks…
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Connecting Africa to the world: The promising future of air cargo

Connecting Africa to the world: The promising future of air cargo

BIRD STORY AGENCY WELL aware of the growth trajectory in Africa, more international air cargo airlines are entering and expanding their operations across the continent. “It is one of the fastest-growing aviation markets for both air cargo and passenger confidence,” said Hassan El-Houry, the chairperson of Menzies Aviation Group, explaining why in just the past year, there has been a surge in international cargo airlines rolling out operations in the African market. El-Houry, whose multinational air cargo company operates across Africa, explained that Africa is also an attractive investment space because the sector “will be accelerated by the African Continental…
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