15 million African viewers to stream movies online
SETH ONYANGO, BIRD THE number of streaming subscribers in Africa is expected to jump nearly 200 per cent to 15 million by 2026, according to new estimates, as the pandemic forces Africans to look for entertainment at home. Movie streaming services are projected to rack up millions of subscribers in Africa as the raging COVID-19 pandemic changes the entertainment habits of most Africans. New estimates show subscription-video-on-demand (SVOD) on the continent will jump 194.72 per cent to 15.06 million in 2026, up from 5.11 million expected in 2021. According to Digital TV Research, the threefold increase indicates the nascent market…