SETH ONYANGO, BIRD STORY AGENCY MORE African hits are reverberating far beyond the continent's borders, amplified by the African resounding global music reach on YouTube and other streaming services. Growing smartphone adoption and the penetration of affordable and fast internet in Africa also drive the local consumption of music on YouTube. From the catchy Afrobeats and the soulful sounds of Afro-soul to the energetic rhythms of Afropop and the traditional melodies of African folk music, the diversity of African music is captivating listeners worldwide, thanks in part to YouTube. To most African musicians, YouTube has revolutionised how music is consumed,…