Our website use cookies to improve and personalize your experience and to display advertisements (if any). Our website may also include cookies from third parties like Google Adsense, Google Analytics, and Youtube. By using the website, you consent to the use of cookies.

Google agrees to change some ad practices after French watchdog imposes fine

Google agrees to change some ad practices after French watchdog imposes fine

MATHIEU ROSEMAIN ALPHABET’S Google agreed to make changes to some of its widely-used online advertising services under a settlement with France's antitrust watchdog released yesterday. The authority also fined the Mountain View, California-based company 220 million euros ($267.48 million) after a probe found it abused its market power in the intricate ad business online, where some its tools have become almost essential for large publishers. "The decision to sanction Google is of particular significance because it's the first decision in the world focusing on the complex algorithmic auction processes on which the online ad business relies," said France's antitrust chief…
Read More