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Fashion Brand Hugo Boss returns to F1 with Aston Martin

Fashion Brand Hugo Boss returns to F1 with Aston Martin

GERMAN fashion brand Hugo Boss announced it was returning to Formula One with the Aston Martin team, five years after leaving for the electric Formula E series. The deal announced at the British Grand Prix on Thursday and initially running until 2025, will see Boss branding on the F1 cars with immediate effect and the company providing team apparel from 2023. Hugo Boss Chief executive Daniel Grieder told Reuters the pull of Netflix's "Drive to Survive" docu-series, new rules to make racing more competitive and a push for sustainability were compelling factors. A 30-year friendship with Aston Martin's Canadian billionaire…
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Aston Martin team to promote LGBTQ+ awareness in F1

Aston Martin team to promote LGBTQ+ awareness in F1

ALAN BALDWIN THE Aston Martin Formula One team announced on Tuesday a partnership with the Racing Pride movement and said it will work through June to raise awareness of LGBTQ+ diversity in the male-dominated sport. Racing Pride was founded in 2019 to create visibility for the lesbian, gay, bisexual and transgender community in motorsport and challenge negative stereotypes and misconceptions. Aston Martin said the campaign will run across Pride Month, aligning with Formula One's #WeRaceAsOne initiative. Racing Pride logos will appear on the race cars at the June 20 French Grand Prix. "I congratulate the people who have pushed the…
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