Celebrity Somizi good for business
AFRICAN MIRROR REPORTER A collaboration with mega South African influencer and celebrity Somizi Mhlongo-Motaung has become an instant boost to the business of entrepreneur Theo Baloyi, the brains behind the local shoe brand Bathu. Barely 24 hours after the launch of a specially designed shoe for Somizi - BathuXSomizi - Bathu sold over 30 pairs. The buyers were Somizi’s friends. And the celebrity took to social media to celebrate the purchase. “Friends like this are a blessing … two of my close friends just bought 30 and 10 pairs of my #bathuxsomizi pairs for their staff members... at full price...sneakers…