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Entry-level smartphones, the new battleground for Africa’s mobile market?

Entry-level smartphones, the new battleground for Africa’s mobile market?

CONRAD ONYANGO, BIRD STORY AGENCY SHIPMENTS of smartphones that cost between US$100 to $200 are on the rise in Africa, defying a general slump in shipments caused by skyrocketing inflation, global supply chain woes and economic uncertainties. The segment's share of shipments rose from 41.6% in quarter 3 2022 to 43.8% in quarter 4 2022 as vendors raced to launch affordable smartphones with premium features targeting youthful customers. Insights from the International Data Corporation (IDC) show that while competition in the entry-level market segment heated up in 2022, incumbent (Transsion-owned) brands Tecno, Infinix and Itel - lost some ground to…
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