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‘Big Brother Naija’: Nigeria’s unlikely public relations campaign?

‘Big Brother Naija’: Nigeria’s unlikely public relations campaign?

OLUSOLA OGUNNUBI, Research Fellow,University of Free State, University of the Free State AKINLOLU AKINOLA, Invited User EVERY new season of Nigeria’s reality TV show, ‘Big Brother Naija’ (BB Naija), comes loaded with controversy. Despite holding five editions since 2006, the show continues to polarise opinion within the continent. Conservatives oppose it as ‘immoral’ and showcasing values that are ‘un-African’. Protagonists celebrate it as good TV material, possessing immense entertainment value. Big Brother Naija is a popular reality show in which contestants live in an isolated house and compete for a large cash prize worth over $180,000. The winner gets all…
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