African football fans won’t be able to watch the big matches on TV – what went wrong and how to fix it
THE sale of television rights is the prime source of revenue for footballing organisations worldwide but is particularly critical to Africa. Yet the Confederation of African Football (Caf) keeps making headlines for sacking its broadcasting partners. It faces potential litigation for recently terminating a US$415 million deal with the Qatari-based beIN Sports, the second TV contract in four years that the governing body of African football has unilaterally scrapped. We asked sports communications and media expert Chuka Onwumechili to unpack why this is happening and what impact it has. CHUKA ONWUMECHILI, Professor of Communications, Howard University How important are TV…
