A digital makeover for South Africa’s cricket ecosystem could be in the works, leveraging artificial intelligence and blockchain technology to increase the popularity of the sport among fans while creating new revenue streams for fans, players and brands. Results of a pilot collaboration between LootMogul, an Indian sports technology company, Cricket South Africa and the Durban Super Giants have revealed an increase in fan engagement with cricket gaming platforms, pointing to the potential impact digitization could yield for the sport. According to Vibhu Srivastava, the digital marketing head at LootMogul, “it indicates the significant potential for future business opportunities.” Results…