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Pelé: a global superstar and cultural icon who put passion at the heart of soccer

Pelé: a global superstar and cultural icon who put passion at the heart of soccer

PELÉ, soccer’s first global superstar, has died at the age of 82. To many fans, the Brazilian will be remembered as the best to have ever played the game. For others it goes further: He was the symbol of soccer played with passion, gusto and a smile. Indeed, he helped to forge an image of the game, which even today lots of people continue to crave. Author SIMON CHADWICK, Professor of Sport and Geopolitical Economy, SKEMA Business School Pelé wasn’t just a great player and a wonderful ambassador for the world’s favourite game; he was a cultural icon. Indeed, he…
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