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Jan
12
2023
By The African Mirror
DRC beer factory a beacon in region rocked by rebels

DRC beer factory a beacon in region rocked by rebels

NEWS
ERIKAS MWISI KAMBALE BOTTLES of beer zip along a conveyor belt in a Brasimba factory which has weathered two deadly Ebola outbreaks and waves of fighting linked to rebel militias active in the nearby forests. After an initial investment of 125 million euros ($134 million), beer output at the plant in the northeastern Democratic Republic of Congo city of Beni more than tripled to 600,000 hectolitres between 2013 and 2021. Brasimba, which has been controlled by France's Castel Group since 1995, further expanded production in Beni last year with a second filling line. Along with warehouse expansion, this should help…
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Jul
15
2022
By The African Mirror
Diageo to sell Guinness Cameroon to Castel Group for 389 mln pounds

Diageo to sell Guinness Cameroon to Castel Group for 389 mln pounds

BUSINESS
A sign is seen at the headquarters of Diageo in London, August 27, 2009. REUTERS/Toby Melville/File Photo BEVERAGE company Diageo has agreed to sell its Guinness Cameroon brewery to France's Castel Group for 389 million pounds ($459.8 million), the company said in a statement. Castel will take over the production and nationwide distribution of Guinness in Cameroon under a licence and royalty agreement, it said. "Under this new agreement, the brand will have both expanded brewing capacity and distribution. It will remain part of the global Guinness family through direct marketing oversight," Dayalan Nayager, president of Diageo Africa, said in…
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