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Unilever South Africa takes further steps after ‘racist’ TRESemmé advert

Unilever South Africa takes further steps after ‘racist’ TRESemmé advert

THE South African unit of Unilever will set up an advisory board and a diversity committee after apologising for a hair care advert which it admitted was "racist", the consumer group has announced. The advert by its TRESemmé brand was posted on drugstore Clicks Group's website last Friday, and described images of African black hair as "frizzy and dull," while a white woman's hair was referred to as "normal". It caused an outcry on social media and sparked protests led by the opposition Economic Freedom Fighters (EFF) in a country where unfair treatment of black hair evokes painful memories of…
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Unilever South Africa to pull all TRESemmé products for 10 days over ‘racist’ ad

Unilever South Africa to pull all TRESemmé products for 10 days over ‘racist’ ad

NQOBILE DLUDLA UNILEVER has agreed to pull all its TRESemmé hair care products from South African retail stores for 10 days as a show of remorse for a "racist" ad, the consumer group said in a joint statement with an opposition political party. Some retailers had already begun removing the products over the advert by TRESemmé, posted on drugstore Clicks Group's website on Friday. It described images of African black hair as "frizzy and dull," and "dry and damaged" while a white woman's hair was referred to as "normal". It caused an outcry on social media and sparked protests led…
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