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Deepfakes are still new, but 2024 could be the year they have an impact on elections

Deepfakes are still new, but 2024 could be the year they have an impact on elections

DISINFORMATION caught many people off guard during the 2016 Brexit referendum and the US presidential election. Since then, a mini-industry has developed to analyse and counter it. Yet despite that, we have entered 2024 – a year of more than 40 elections worldwide – more fearful than ever about disinformation. In many ways, the problem is more challenging than it was in 2016. Advances in technology since then are one reason for that, in particular the development that has taken place with synthetic media, otherwise known as deepfakes. It is increasingly difficult to know whether media has been fabricated by…
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Deepfakes in South Africa: protecting your image online is the key to fighting them

Deepfakes in South Africa: protecting your image online is the key to fighting them

LEANNE Manas is a familiar face on South African television. Towards the end of 2023, the morning news presenter’s face showed up somewhere else: in bogus news stories and fake advertisements in which “she” appeared to promote various products or get-rich-quick schemes. It quickly emerged that Manas had fallen victim to “deepfaking”. Deepfakes involve the use of artificial intelligence tools to manipulate images, video and audio. And it doesn’t require cutting-edge technical know-how. Software like FaceSwap and ZaoApp, which can be downloaded for free, mean that anybody can create deepfakes. LAYCKAN VAN GENSEN, Junior Lecturer in Mercantile Law, Stellenbosch University…
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