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Adidas and Puma eye chances in soccer’s fashion moment

Adidas and Puma eye chances in soccer’s fashion moment

SPORTSWEAR brands like Adidas and Puma are seeking to take advantage of a flirtation with soccer by the fashion world to reach a new customer base, building in part on demand created by this summer's successful Women's World Cup. With celebrities like Kim Kardashian seen attending matches and wearing soccer jerseys, clubs too spy new merchandising opportunities. One Premiership team has hired a creative director to expand its apparel offering, while Adidas in September launched an "exclusively off-pitch" apparel collection for some of the big-name teams it sponsors. "The love-in between football and fashion is only just beginning," said Richard…
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The Kenyan entrepreneur turning fish waste into fashion

The Kenyan entrepreneur turning fish waste into fashion

WALKING along the shores of Lake Victoria in his home town of Kisumu, Newton Owino, a chemist, witnessed vast quantities of fish waste dumped by the fishing industry. So, in 2012, he took a leap of faith and established a business. "Every day, tonnes of fish skins were discarded and treated as waste. I saw an opportunity to turn this waste into something valuable and environmentally friendly. That's when I decided to explore the possibilities of fish leather,” the entrepreneur explained. Owino is the holder of a Bachelor of Science in Leather Chemistry from Pantnagar University, India. He also worked…
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Fashion meets politics in Nigerian elections

Fashion meets politics in Nigerian elections

TOO stylish for political party T-shirts and caps, some fashionistas in Nigeria are donning the colours and faces of their preferred candidates for a presidential election this month in designer outfits. Ahead of the February 25 vote, political rallies and campaign events have become catwalks for colourful printed fabrics twisted into elaborate dresses, tunics and headscarves. For many, it is also an opportunity to wear elegant spins on the traditional dress rather than more casual, Western-style clothes most city dwellers use for work and daily life. Opposition Labour Party (LP) youth leader Kennedy Ahanotu attended an event in Lagos in…
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MET Gala 2021 presents: the dazzling and the bland

MET Gala 2021 presents: the dazzling and the bland

MPHO RANTAO AFTER a year break due to the covid-19 pandemic, the MET Gala, society’s most anticipated social fashion event of the year, returned to New York’s Metropolitan Museum with one of their most ambiguous themes yet - ‘In America: A Lexicon of Fashion Part 1’.  The 2021 edition of the gala evening was met with a mixture of haute dressed-to-the-nines; social-cultural movement themes; old Hollywood glamour. There were reimaginings of iconic American imagery, old Hollywood glamour and reimaginings of iconic American imagery like the Wild West.  There were also risque barely-there looks; underwhelming and absent faces with whom fans…
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Taking jewellery up-market

Taking jewellery up-market

MANDY KANYEMBA AN MBA is not needed to become a jeweller. But it may prove useful. When Bridget Mudota left her office job in 2019 to venture into jewellery design, the reaction was considerable. Here was a highly qualified individual with a Masters in Business Administration, "giving it all up" to venture into a trade that in many parts of Africa is associated with handicrafts and roadside stalls. However, Mudota was determined. She wanted something else from life. “The beauty of this art is that it is therapeutic as it takes one’s mind away from the worries of life and…
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Megan Thee Stallion brings hot girl summer to Sports Illustrated

Megan Thee Stallion brings hot girl summer to Sports Illustrated

MPHO RANTAO MEGAN Thee Stallion has brought her famous ‘Hot Girl Summer’ energy as the cover star for Sports Illustrated (SI). The Texan rapper was unveiled as one of the cover stars for the annual SI Swimsuit issue, along with transgender model Leyna Bloom and Tennis champion Naomi Osaka.  All three women appearing on the cover is a historic feat, with Osaka as the first female black athlete; Haitian and Japanese woman; Bloom being the first transgender model of colour, and Megan Thee Stallion being the first rapper. Previous cover stars of the swimsuit issue include Beyonce, model Tyra Banks,…
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Ferrari goes from fast cars to haute fashion

Ferrari goes from fast cars to haute fashion

MPHO RANTAO FERRARI, a dominant force in the motorsport world, have made their entry into the cutthroat world of fashion.  Showcased below the factory’s production level, with the V12 assembly line enveloped in a red glow, the “Prancing Horse” launched their first ready-to-wear collection from its Maranello factory in Italy. The collection was created in the classic Ferrari colour palette of Ferrari red, black and Scuderia yellow in light sustainable fabrics.  Unlike the conversative and understated clothing pieces that Ferrari’s loyal (and older) fanbase would normally wear, this new collection includes trench coats, bomber jackets, parkas and loose-fitting trousers —…
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Beverly Naya launches new clothing line

Beverly Naya launches new clothing line

MPHO RANTAO NIGERIAN media ‘It Girl’ Beverly Naya has ventured into fashion with her new line. Called ‘Be Naya’, Naya launched her line as a ready-to-wear collection that would range from dresses, jumpsuits and stylish sets in Ankara print for the everyday woman.  “Be Naya is for the confident and fearless woman, the one who knows she can have it all because she’s worth it! I want women to feel amazing in my pieces and I want them to feel and ooze confidence in every room they walk into.”  The actress and television presenter spoke to Nigerian publication Bella Naija…
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Dua Lipa, the new face of Puma present the Mayze sneaker

Dua Lipa, the new face of Puma present the Mayze sneaker

AFRICAN MIRROR REPORTER POP singer Dua Lipa is rocking a new pair of Pumas.  Puma released their first campaign for their Mayze sneaker, featuring Dua Lipa as the bold, trendy face of the sneaker.  Wearing black and white track jacket over a multi-coloured bralette and fishnets, Dua Lipa is photographed by Mario Sorrenti in the newly-released sneakers - a pair designed in the classic silhouette of Pumas’ casual sneaker range. The Mayze is designed with a stacked sole (higher than normal) with a leather upper that highlights Puma's instantly recognisable design. Picture by: Supplied/Mario Sorrenti. “The Mayze is the perfect…
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Miss South Africa unveils costume for Miss Universe

Miss South Africa unveils costume for Miss Universe

MPHO RANTAO MISS Universe South Africa has revealed her costume ahead of her departure for the U.S. Natasha Joubert will be jetting off to Florida, where she will participate, on her country’s behalf, in the 69th Miss Universe pageant.  The current Miss Universe and longest-reigning queen in its history, South Africa’s own Zozibini Tunzi, will crown her successor on the final night at the Seminole Hard Rock Hotel and Casino.  Joubert, with the Miss South Africa organisation, unveiled her costume and evening gowns for the preliminary rounds of the pageant where each contestant will showcase their national costume and complete…
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