Building an African fashion brand: The uncomfortable journey of a Cameroonian fashion designer
IN one corner of a busy fashion house in Douala, Cameroon, designer Augustine Mabiama is in the middle of a photo shoot, using a makeshift photo studio equipped with an 18-inch light ring and a smartphone on a stand. Showcasing a whole range of outfits of different styles and colours, Mabiama checks the lighting quality of the images. Making a few adjustments to the clothes in preparation for the next shot, she walks back in front of the camera, poses for a moment, and then walks back around the light ring to check the image. This is all part of…