Nigeria’s flamboyant aso ebi dressing style is popular – but it’s become a financial burden
ASO EBI – “family uniform” – is the Yoruba custom of people dressing alike for social events. The custom is rooted in kinship (ebi), an important aspect of Yoruba social life since precolonial times in what’s now south-west Nigeria. Words like molebi (kinsmen) and olori ebi (head of the family) point to the importance of kinship in this culture. The saying eni to so ebi e nu, apo iya lo so ko literally translates as “whoever deserts his kinsmen straps on his/her shoulder a satchel of misfortune”. Aso ebi expresses these values visibly: uniform dressing is intended to reinforce unity…