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As it turns 100, Ford reveals new products to expand model range in South Africa

As it turns 100, Ford reveals new products to expand model range in South Africa

FROM the Model T to the Mustang Mach-E, innovation, reimagination and reinvention define Ford’s commitment to creating the most desirable products and services globally. “For 100 years, Ford South Africa has been bringing customers must-have products. We’ve gone beyond just helping people meet their basic transport needs to helping them fulfil their aspirations and dreams,” says Kay Hart, president, Ford International Markets Group. Ford has manufactured and sold a vast range of trend-setting cars that have shaped the local motor industry and popular culture over the past 10 decades, including the likes of the Fairlane, Anglia, Granada, Capri, Escort, Bantam…
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Ford, Salvador Caetano to drive expansion in Uganda

Ford, Salvador Caetano to drive expansion in Uganda

FORD and Salvador Caetano have expanded their partnership to Uganda and appointed Motorcare as their new distributor partner, and sole official importer-dealer, in Uganda. Motorcare Uganda and its cumulated experience, strong market knowledge and commitment to service excellence will provide Ford customers in Uganda with the highest standards of Ford products, services, and support. Said Achraf El Boustani, Managing Director Northern and Sub-Saharan Africa at Ford Motor Company: “We are delighted to welcome, again, Salvador Caetano Group to the Ford family. We are confident that this new step with Salvador Caetano offers the Ford brand a vital opportunity to gain…
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Newest Ford Mustangs ready to run wild

Newest Ford Mustangs ready to run wild

FORD is set to release the reins on the hottest new road and race variants from its iconic Mustang family as the company heads back to the Goodwood Festival of Speed in 2023. The new Mustang GT3 racecar – first revealed ahead of the 24 Hours of Le Mans last month, and the new Mustang Dark Horse 1 – the road-legal, track-ready precursor to a new family of racecars including Mustang GT3 and Mustang GT4, will make dynamic debuts while belting out their V8 soundtracks to crowds at the event near Chichester, UK, July 13-16. The world-famous Goodwood Hillclimb delivers…
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Ford Castrol Team scores a double victory in the Botswana

Ford Castrol Team scores a double victory in the Botswana

THE Neil Woolridge Motorsport (NWM) Ford Castrol Team scored an emphatic one-two finish in the EcoBoost V6-powered T1+ Ford Rangers at Round 3 of the South African Rally Raid Championship (SARRC), which was held in Jwaneng, Botswana, from 23-25 June 2023. As the longest and toughest event of the year, the Toyota Gazoo Racing Kalahari Botswana 1000 Desert Race is a three-day marathon event which covers almost 1 000km of racing through semi-arid terrain, characterised by unforgiving thorn bushes and lots of soft sand. Despite the punishing conditions destroying bodywork on all the competitor cars and pushing the crews to…
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The next-generation Ford Raptor: From mild to wild

The next-generation Ford Raptor: From mild to wild

THE next-generation Ranger Raptor is not only built to dominate the deserts and master the mountains, but thanks to the 3.0L twin-turbo V6 model’s new active valve twin exhaust system and four drive modes – including Quiet mode for early morning starts – it’s designed to keep the peace around town, too. The system is designed to control the noise emitted from the next-gen Ranger Raptor’s powerful 292kW 3.0L twin-turbo V6 via an active exhaust system that opens valves – much like a saxophone or a large pipe organ – to change the sound of the car based on the…
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Ford celebrates Mandela’s legacy with a donation of shoes, bags to 1 150 learners

Ford celebrates Mandela’s legacy with a donation of shoes, bags to 1 150 learners

FORMER South African president Nelson Mandela dedicated his life to fighting for freedom, and was committed to using education as a tool to empower and uplift people. Madiba’s legacy continues to inspire others around the world, across South Africa, as well as in and around his home village of Qunu in the Eastern Cape. Accordingly, it’s fitting that, on Mandela Day on 18 July – and as part of the wider Mandela Month celebrations – his grand daughter Ndileka Mandela and her Thembekile Mandela Foundation partnered with Ford South Africa by donating school shoes and bags to 1 150 learners at…
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Ford  trials new technology that could automatically reduce speed

Ford trials new technology that could automatically reduce speed

Many cities and towns limit speeds around schools, hospitals and shopping areas. Seeing the signs, however, can depend on how visible they are, whether they are concealed by branches, or maybe surrounded by a cluster of other signs.Now, Ford is trialling connected vehicle technology using geofencing – a virtual geographical boundary – that could one day do away with the need for speed limit signs completely. As well as potentially making streets safer for other road users and pedestrians, Ford’s Geofencing Speed Limit Control system could help drivers avoid inadvertently incurring speeding fines and improve roadside appearances. “Connected vehicle technology has the…
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Ford helps to provide water to SA schools

Ford helps to provide water to SA schools

ONE South Africa and Africa’s leading motor vehicle manufacturer has lent a hand to help provide water to drought-stricken school children. Ford has joined hands with the Gift of the Givers Foundation, a leading humanitarian organisation to get boreholes drilled at three schools in Gqeberha, formerly known as Port Elizabeth, in the Eastern Cape. Ford has donated R2.5-million to the Gift of the Givers Foundation to drill boreholes at three schools in Gqeberha (Port Elizabeth). The project also provides funding for the Nelson Mandela Bay Business Chamber (NMBBC) Adopt-a-School initiative to address water leaks and conduct much-needed plumbing maintenance at…
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How Ford uses computers to accelerate vehicle development and improve real-world testing on the Ranger and Everest

How Ford uses computers to accelerate vehicle development and improve real-world testing on the Ranger and Everest

NEW vehicle development can involve many hundreds of prototypes and thousands of staff at facilities around the world, with new vehicles taking many years to go from the drawing board to the showroom floor. New vehicles have become more sophisticated and feature-rich than ever before, and model line-ups are ballooning. The current Ford Ranger and Everest are perfect examples of how product lines have grown in complexity, with a considerable number of variations covering choices in powertrain, driveline, suspension style and body design.  The process of developing a new vehicle from drawing board to showroom floor used to take more…
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