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Locally assembled handsets begin to drive Africa’s low-end smartphone shipments

Locally assembled handsets begin to drive Africa’s low-end smartphone shipments

AS Africa’s major currencies weaken against the US dollar, consumers are opting for more affordable smartphones with ‘premium features’ that are either locally assembled or made in China. According to two mobile phone tracking reports, local assembly initiatives for low-end smartphones have contributed to strong growth, particularly in Kenya. The International Data Corporation (IDC) has also listed the East African economy as the African market with the fastest shipment growth in 2023. The research firm also noted that Chinese brands have made a strong push in Nigeria - the economy with the continent's second-fastest shipment growth - helping consumers overcome…
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