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African youth warm up to plant-based food

African youth warm up to plant-based food

SETH ONYANGO, BIRD STORY AGENCY CHANGING taste preferences among Africa’s big consumers is driving plant-based diets mainstream in Africa as diners become more conscious about their health and climate. US-based North Mountain Consulting Group and South Africa’s Credence Institute study show Kenya, Nigeria and Egypt have the continent's biggest appetite for vegan meat. It further found that Gen Z and millennial age groups (18-39 years) have developed the biggest taste for PBM in the three African states. “Although not currently familiar or widely adopted, consumers in Kenya and Nigeria were quite open to trying and purchasing PBM (about three quarters…
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