CONRAD ONYANGO, BIRD STORY AGENCY AFRICAN countries are pumping energy and resources into campaigns to woo international tourists, as arrival numbers close in on pre-COVID levels. Kenya’s Tourism Board (KTB) has expanded ‘The Real Deal’ a digital marketing campaign targeting global tourists with videos and banners showcasing the country’s diverse wildlife, culture and adventure activities. The campaign started in September with North America, the country’s source arrival market has been scaled to cover European countries- UK, France and Germany. “This is not only a very timely and relevant initiative but also an important part of our strategy for attracting visitation…