SINCE the introduction of the first Isuzu truck in 1975, Isuzu Trucks have become a familiar feature on South African roads. Isuzu boasts an enviable record of being the top truck brand by sales in South African for the past nine in a row in the medium, and heavy-duty segments of the truck market. This makes Isuzu trucks an integral part of the South African economy. While other regions in the country might have multiple options for transportation of goods, one area in the country, the Wild Coast in the Eastern Cape, seems to have a singular preference for the…