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Talking points from European soccer

Talking points from European soccer

TALKING points from the weekend in European soccer leagues: ITALY ATALANTA FOCUS ON EUROPEAN GLORY Gian Piero Gasperini's Atalanta are having a great season, with the Bergamo club chasing a top-four finish in Serie A, and looking to win the Europa League and Coppa Italia. However, the 66-year-old coach is clear about where his priorities lie as they prepare to face Olympique de Marseille on Thursday in the first leg of their Europa League semi-final. "Right now, the Europa League is the target we care about most, but we must be careful because Marseille are a strong side," Gasperini said.…
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Lewandowski double gives Barca comeback win over Alaves

Lewandowski double gives Barca comeback win over Alaves

ROBERT Lewandowski scored twice as Barcelona fought back after conceding an early goal to beat lowly Alaves 2-1 in LaLiga, rescuing the Spanish giants after two losses in their last three games in all competitions. Barca are in third place on 30 points, two behind Real Madrid in second and four off surprise leaders Girona. Alaves' 19-year-old striker Samu Omorodion shocked Barca when he opened the scoring 18 seconds after kickoff with a close-range strike following a quick counter-attack. The goal came after a mistake by Ilkay Gundogan who lost the ball in the midfield and the hosts were lucky…
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LALIGA kicks off a new era with EA Sports™ as strategic partner

LALIGA kicks off a new era with EA Sports™ as strategic partner

LALIGA has kicked off a new era with Electronic Arts Inc., the competition’s new strategic partner for the next five seasons, with a launch ceremony surrounded by clubs and strategic partners. This transformation includes a major brand evolution, touching on strategy and positioning, but also extends to tangible changes in LALIGA’s audiovisual broadcasting and digital ecosystem. LALIGA's new direction reflects the growth it has experienced over the last decade to become the largest football ecosystem in the world. This global transformation began with the announcement of the brand's new positioning and purpose under the slogan "The Power of our Fútbol,"…
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LALIGA launches a new era, presenting a new strategic positioning and international branding

LALIGA launches a new era, presenting a new strategic positioning and international branding

LALIGA has today unveiled its all-new brand and strategic positioning under the slogan "The Power of our Fútbol." The launch reaffirms the competition’s commitment to inspire and make a positive impact on society. This change reflects the evolution that LALIGA has undergone over the last decade, in terms of both size and global recognition. The competition has become the largest football ecosystem in the world, with the most extensive international network of any sports entity, and is now present in 41 countries through 11 offices and a network of delegates. Over the last 10 years, it has seen sustained growth…
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LaLiga calls for sanctioning powers to fight racism more effectively

LaLiga calls for sanctioning powers to fight racism more effectively

SPANISH law permits LaLiga only to identify and report incidents, but not sanction. LaLiga feels powerless given the lack of sanctions that often result from its reporting. Madrid, May 23, 2023 - LaLiga is to request more sanctioning powers, with the aim of being more agile and effective in the fight against violence, racism, xenophobia, and intolerance in sport, where LaLiga has been leading the identification and reporting of such behaviour in football stadiums for years, but the organization feels powerless when observing how its reporting ends. Despite its relentless fight against violence and racism to the full extent of…
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The nominees for the LaLiga and EA SPORTS™ ‘Team Of The Season’ award have been revealed

The nominees for the LaLiga and EA SPORTS™ ‘Team Of The Season’ award have been revealed

THE top goalkeeper, the four best defenders, the three most outstanding midfielders and the three top forwards will be picked out from these 47 candidates, while four more players will be additionally selected to make up a list of the 15 best players from this LaLiga Santander season. The winners will be determined through a mix of popular vote, player selections and the picks of a panel of experts. All fans can cast their vote via this link until May 5th at 00:00. A total of 47 nominees have been announced for the Team Of The Season (TOTS) awards, with…
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LaLiga hails ‘passionate’ and talented young KwaZulu-Natal footballers after first LaLga Camps in the Zulu Kingdom

LaLiga hails ‘passionate’ and talented young KwaZulu-Natal footballers after first LaLga Camps in the Zulu Kingdom

LALIGA has hailed the ”hunger to learn” and passion of young footballers in KwaZulu-Natal after the completion of the first LaLiga Camps in the province at Durban’s Hoy Park. LaLiga UEFA Pro-Licenced coaches Saúl Vázquez and Javier García conducted the LaLiga Camps, which were attended by 150 promising young under-10 to under-17 KwaZulu-Natal boys and girls footballers - and 30 local coaches - in Durban this week. The LaLiga Camps, which were previously also held in Johannesburg and Cape Town, are part of LaLiga’s flagship global Grassroots programme, which has seen more than 900 young players participate in LaLiga Camps…
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LaLiga is coming to Sub-Saharan Africa on the mobile phone with Upstream

LaLiga is coming to Sub-Saharan Africa on the mobile phone with Upstream

LALIGA has partnered with global marketing technology company, Upstream, on LaLiga Premium, a fan-focused online portal with exclusive LaLiga content for African mobile phone users. The new partnership will allow mobile network operators to tap into the rapidly growing popularity of LaLiga across Africa by providing subscribers with access to unique and exclusive content and features.  LaLiga Premium will also be available in multiple languages and part of its content is available through feature phones as well.  LaLiga-Premium-Upstream-LaLiga-Joint-PR-ENG-4.4.2023Download
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LaLiga acts to kick racism out of football

LaLiga acts to kick racism out of football

LALIGA - one of the biggest football leagues in the world - has kicked off its campaign against racism. Many African football players, starting with the great Samuel E’to of Cameroon and Yaya Toure of Senegal, have been subjected to racist chants by soccer fans, leading to the start of the campaign. The campaign started on March 14 and ends on  March 21, the World Day for the Elimination of Racial Discrimination. The aim of the campaign, launched in partnership with EA SPORTS TM, is to raise awareness of the importance of eradicating racism in all areas of society.  It…
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LaLiga signs major partnership to develop football in KwaZulu-Natal

LaLiga signs major partnership to develop football in KwaZulu-Natal

LALIGA and the KwaZulu-Natal Department of Sport, Arts and Culture, in South Africa, have partnered on a unique football development programme which will uplift the skills of hundreds of young boys and girls footballers in the province. The year-long plan will for the first time see two LaLiga Camps organised in the KwaZulu-Natal Province, for 100 boys and girls aged from under 10 to under 18, as well as 50 of the province’s amateur and professional coaches.  LaLiga has reserved the right to open another 50 spots to ensure players from different disadvantaged backgrounds are given the opportunity to participate…
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