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How social media are levelling Kenya’s political field — and lessons learnt

How social media are levelling Kenya’s political field — and lessons learnt

JOHN NDAVULA, Head of Department, Communication Studies, St Paul's University SOCIAL media have opened up spaces for political candidates to engage with voters in more direct ways compared to traditional forms of campaigns such as rallies, billboard advertising, and the legacy media. Social media enhance the flow of information between candidates and voters. Traditional media, in contrast, are expensive; the feedback is constrained and they privilege elite candidates. Political campaigns are all about informing, mobilising, involving and connecting with voters. Social media amplify this and build a community of advocates for a candidate running for office. They allow politicians to…
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