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Selling his yoghurt, music became this entrepreneur’s marketing super-power

Selling his yoghurt, music became this entrepreneur’s marketing super-power

“WELCOME to my home,” a cheerful Nekeng Chuwang says, motioning me into the living room of his apartment, situated on a sprawling estate in Jos. I'm here to interview the 27-year-old who shot to local fame after his song, Beautiful Plateau, was adopted as a jingle by local radio and television stations. But I'm not here to talk music. There is another business to attend to. Beyond a gigantic cooler and stacks of smaller coolers choking with ice blocks, a funnel, a spatula and gloves that appear to have been tossed onto a table after intense activity are suggestive of…
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