AFRICAN businesses are continuing to find value in a technology that is largely being forgotten by the latest offerings of the metaverse, artificial intelligence (AI) and blockchain technologies. Despite a whirlwind of digital advancement, including a surge in smartphone penetration across the continent and the emergence of world-leading mobile money solutions, Africa remains a huge market for feature phones, which offer text-based communications and are not reliant on an internet connection. Consequently, "old-school" USSD or Unstructured Supplementary Service Data (known by most of us as text messaging services) have remained a cornerstone for many African companies' sales and services offerings.…