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Ford South Africa celebrates millionth Ranger produced at Silverton Manufacturing Plant

Ford South Africa celebrates millionth Ranger produced at Silverton Manufacturing Plant

A million of anything is a huge number. Now imagine one million Ford Rangers being lined up bumper-to-bumper, starting at Ford South Africa’s Silverton Manufacturing Plant in Pretoria and heading due north through Africa. Ford’s segment-defining pick-ups, or bakkies in South African vernacular, would reach all the way to Egypt’s southern border – some 5 300km away. That provides a rather mind-boggling visual representation of Ford’s latest milestone in the local production of the Ford Ranger over the past 24 years, as the Silverton plant celebrates the one-millionth unit having recently come off its modern assembly line. The Ranger’s legacy in…
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Fords’ 11th Trends Report finds growing consumer optimism

Fords’ 11th Trends Report finds growing consumer optimism

Ford Motor Company has released its 11th annual Trends Report. The major insight from the survey reveals that the global population has a positive ‘Every cloud has a silver lining’ sentiment, even amidst national and global instability.  The findings from the Ford Trends 2023 survey are generated from 16 120 online interviews in 16 countries across the world. The survey is open to diverse opinions and curious about the consumers’ thought process. It analyses consumer preferences and behaviours influenced by external factors across a range of themes. The survey attempts to look into the future through an analysis of the findings. A…
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