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Digital marketing becoming a major driver for Africa’s small and medium sized businesses

Digital marketing becoming a major driver for Africa’s small and medium sized businesses

CONRAD ONYANGO, BIRD STORY AGENCY** SMALL and mid-sized businesses are increasingly turning to social networking sites and mobile apps to tap into the burgeoning African internet economy, seen more than doubling to US$200 billion by 2025. A joint survey, dubbed the Africa MSME Survey Report 2023, tracking 440 small and medium-sized businesses in Nigeria, Kenya, South Africa and Ethiopia shows more than half of these businesses have gone online. Some 53% are marketing their businesses over the internet, 45% sell products and services online and 24% use digital platforms to stock up on wares, according to the survey by research…
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The ‘privacy by design’ approach for mobile apps: why it’s not enough

The ‘privacy by design’ approach for mobile apps: why it’s not enough

THE mobile apps installed on our smartphones are one of the biggest threats to our digital privacy. They are capable of collecting vast amounts of personal data, often highly sensitive. DUSTY-LEE DONNELLY, Lecturer in Law & Advocate, High Court of South Africa, University of KwaZulu-Natal The consent model on which privacy laws are based doesn’t work. App users remain concerned about privacy, as a recent survey shows, but they still aren’t very good at protecting it. They may lack the technical know-how or the time to review privacy terms, or they may lack the willpower to resist the lure of…
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