Kenyan-made dramas, comedies rival foreign sports in viewership numbers
KENYAN viewers are beginning to show a strong preference for locally-produced content, regional giant MultiChoice has revealed, with the appetite and consumption of Kenyan-made films now second only to foreign sports content like the UEFA and English premier leagues. “Some classic shows like 'Hulabaloo', 'Njoro wa uba' in the last six months attracted more than 5 million viewers. Record viewership of 'Kasiri', 'Zari' and the growing dominance of 'Kina' is just amazing. Kenyans are not only watching local content they are actually paying for local content,” said MultiChoice Managing Director, Nzola Miranda during the company's early April Kenya Content Showcase.…