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Mar
28
2024
By BONFACE ORUCHO, BIRD STORY AGENCY
NFL expands more into Africa for market and talent hunt

NFL expands more into Africa for market and talent hunt

SPORT
THE NFL is ramping up initiatives and programs in Africa in a bid not only to tap into the continent’s rich talent pool but also to secure a slice of Africa’s growing sports market. According to Peter O'Reilly, executive vice president, of club business, major events and international markets at the NFL, the expansion of the program is necessary because clubs are seeing the value and opportunity in new markets. “We can’t wait to see the ongoing impact of the program on fandom and global growth in this season and years ahead, both in new and existing markets and via…
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May
07
2021
By The African Mirror
Lewis Hamilton wins inaugural Activism Award

Lewis Hamilton wins inaugural Activism Award

SPORT
MPHO RANTAO FORMULA One champion Lewis Hamilton has earned his third Laureus award. Hamilton received the Laureus Athlete advocate of the Year award, an inaugural award that recognises the impact made by Hamilton in his fight against racism and for equality. His acts included his outspoken support for racial justice, and taking a knee at each Grand Prix.  Held in a virtual ceremony in Seville, Spain, Hamilton thanked the Laureus organisation for the inaugural, his third from Laureus. “A huge thank you to the Laureus World Sports Academy for presenting me with this incredible award,” he said. https://twitter.com/LaureusSport/status/1390356887699402762?s=20 The seven-time…
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