2020: Nigeria’s PR Inflection Point
MOLIEHI MOLEKOA THE term, 20/20, is an expression of your ability to see at a distance. Ironically, no one really saw this coming in 2020. The escalation of flu-like illness which originated in Wuhan, one of the world’s biggest “optics valleys” and advanced manufacturing hubs, to a global pandemic in just a matter of weeks transformed every industry and all aspects of our lives. It is against this backdrop that the Nigeria PR Report 2020 was launched. To the public relations industry’s credit, which has seen its fair share of upheavals, has remained consistently hardworking through the months of lockdown…