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Africa’s pay-TV wars: The fight for viewers

Africa’s pay-TV wars: The fight for viewers

CONRAD ONYANGO, BIRD STORY AGENCY AFRICA’S pay television industry is projected to add 16 million new viewers over the next five years as top players step up the battle for compelling and affordable local content. Between 2022 and 2028, the continent’s pay-TV subscribers are projected to rise by 38% to 57 million, according to a new report by research firm, Digital TV research. Revenue growth, however, will be much lower. Pay-TV revenues on the continent are forecast to reach US$6.44 billion by 2028, up by 29 per cent from US$4.99 billion in 2022, signalling that consumers are likely to benefit…
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