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Young Africans, sexual health and social media: which messages work, which don’t

Young Africans, sexual health and social media: which messages work, which don’t

THE increasing use of social media, particularly in African countries, offers several opportunities to promote messages about sexual health behaviours among young adults on the continent. Author EMMANUEL OLAMIJUWON, Research fellow, University of St Andrews It can complement existing sexual health promotion strategies, particularly when physical distancing measures limits opportunities to meet and interact in person. In addition, the fact that social media platforms allow for multi-directional communication opens new possibilities. Young people don’t just need to be passive consumers of sexual health information. They can also actively engage on sexual health issues in their private space at a time…
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