Fords’ 11th Trends Report finds growing consumer optimism
Ford Motor Company has released its 11th annual Trends Report. The major insight from the survey reveals that the global population has a positive ‘Every cloud has a silver lining’ sentiment, even amidst national and global instability. The findings from the Ford Trends 2023 survey are generated from 16 120 online interviews in 16 countries across the world. The survey is open to diverse opinions and curious about the consumers’ thought process. It analyses consumer preferences and behaviours influenced by external factors across a range of themes. The survey attempts to look into the future through an analysis of the findings. A…