FEHMIDA MOTARA There can be no doubt that many of us have been negatively affected by the coronavirus pandemic. Although it is difficult to say just how deep this impact has been, what is certain and is borne out by key data numerics, is that consumers are tightening belts – whether forced or by design – and also opting for consumer channels that are safer, easier and cheaper.  The pandemic certainly accelerated evolving trends in the market, such as a growing shift to online shopping and facilitated by digital channels, with many of these changes in consumer behaviour look like…