Digital marketing becoming a major driver for Africa’s small and medium sized businesses
CONRAD ONYANGO, BIRD STORY AGENCY** SMALL and mid-sized businesses are increasingly turning to social networking sites and mobile apps to tap into the burgeoning African internet economy, seen more than doubling to US$200 billion by 2025. A joint survey, dubbed the Africa MSME Survey Report 2023, tracking 440 small and medium-sized businesses in Nigeria, Kenya, South Africa and Ethiopia shows more than half of these businesses have gone online. Some 53% are marketing their businesses over the internet, 45% sell products and services online and 24% use digital platforms to stock up on wares, according to the survey by research…