Our website use cookies to improve and personalize your experience and to display advertisements (if any). Our website may also include cookies from third parties like Google Adsense, Google Analytics, and Youtube. By using the website, you consent to the use of cookies.

South African Tourism wants to sponsor football club Tottenham Hotspur – is it a good idea?

South African Tourism wants to sponsor football club Tottenham Hotspur – is it a good idea?

SOUTH African Tourism (SA Tourism) is reported to be planning to spend US$52 million (about R900 million) to sponsor UK football team Tottenham Hotspur over three years. The proposal gives the country branding on the club’s kit, backdrop branding in interviews, advertising on match days, partnership status, local training camps and access to tickets and stadium hospitality. Football has a massive TV viewership and can attract big spending and big eyeballs. But is it an effective way to market a country? And is it money well spent? Brendon Knott researches nation branding and football. We asked him four questions. Author…
Read More
Crime, COVID and climate change – South African tourism faces many threats, but it’s resilient

Crime, COVID and climate change – South African tourism faces many threats, but it’s resilient

SOUTH Africa’s tourism industry has been rocked by the murder of a German visitor during an attempted robbery. The development resulted in negative media publicity, with a potentially adverse impact on the country’s image as a safe tourist destination. This comes at a time when the sector is recovering from the devastating effects of the COVID pandemic. The Conversation Africa’s political editor Thabo Leshilo asked Kaitano Dube, an expert in ecotourism, about tourism’s place in South Africa’s economy. Author KAITANO DUBE, Ecotourism Management Lecturer, Vaal University of Technology How important is tourism to South Africa’s economy? Tourism is critical to…
Read More