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Africa looks to football to accelerate tourism, grow talent in Africa

Africa looks to football to accelerate tourism, grow talent in Africa

BIRD STORY AGENCY MORE African countries are seeking to leverage their tourism potential while simultaneously developing sports by partnering with football clubs across Europe. Malawi is the latest country to strike deal with a European club, signing with Spanish Segunda División club, CD Leganes, to make the country a rotating main sponsor for the club. Under the partnership, officially launched on January 22 before a match against Levante UD at the Butarque Municipal Stadium, "Malawi, the Warm Heart of Africa" will appear on the front of the first team's kits during matches and in media backdrops. According to CD Leganes…
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