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Music streaming in South Africa – new survey reveals musicians get a raw deal

Music streaming in South Africa – new survey reveals musicians get a raw deal

MUSICIANS worldwide have been placing their tracks with global streaming platforms such as Spotify for many years. South African musicians, however, have reported only sparse earnings from streaming music online. When our 2020 survey revealed this, we wondered if part of the reason was inexperience. At the time, COVID lockdowns had made live performances impossible, driving many South African musicians to try what looked like an alternative revenue stream. In 2022 we broadened and deepened that research. And we discovered that earnings from music streaming remained poor. Further, major international studies were also now demonstrating the same earnings trend everywhere.…
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Spotify to launch in Africa and 84 other new markets

Spotify to launch in Africa and 84 other new markets

SUPANTHA MUKHERJEE and KENNETH LI SPOTIFY said on Monday it would launch in 85 new markets in the next few days which will make the music streaming service available to more than a billion people around the world, sending its shares up 6% to a record high. The company, which started its service more than a decade ago, is currently available in 93 countries and has 345 million monthly active users. New markets include countries across Asia, Africa, Europe and Latin America. "Together these markets represent more than a billion people, with nearly half of them already using the internet,…
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