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Time is Money: Africa’s luxury watch market ticks all the boxes for growth

Time is Money: Africa’s luxury watch market ticks all the boxes for growth

SETH ONYANGO, BIRD STORY AGENCY FROM "no rush" to "time is precious", a new crop of African middle-class buyers is splurging on luxury timepieces due to the growing global profile of high-end watches, both as a status symbol and a profitable investment. Be it South Africa, Kenya, Egypt or Morocco, cash-flush consumers are increasingly buying prized timepieces, with high-end watch brands such as Rolex seeing a surge in sales. This comes on the back of the collapse of the global crypto market, which many Africans had begun to view as a viable investment option but which monied Africans are now…
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