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Streaming services boom in Africa

Streaming services boom in Africa

SETH ONYANGO, BIRD STORY AGENCY AFRICA'S young population is helping to drive video subscription business revenue for streaming services as content on the go shakes the African media market. Digital TV Research's figures now show the continent will have 13.64 million paying Subscription-Video-on-Demand (SVOD) by 2027, up from 4.90 million at end-2021. Household SVOD subscriptions will still remain low compared to more mature markets like Europe. Digital TV Research further shows some 6.6 per cent of TV households will pay for at least one subscription by 2027 – up from 3.9 per cent at end-2021. Netflix will be the market…
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