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A taxi business grows wings as domestic tourism takes flight in Zimbabwe

A taxi business grows wings as domestic tourism takes flight in Zimbabwe

AN imposing billboard arrests the attention of passers-by in an upmarket residential suburb in the northwest of Harare, with images of plush tourist resorts and the lure of travel to exotic destinations. The travel mode suggests road rather than air - the ad sports minibuses, or vans - and the destinations are all domestic. As are the potential customers. The advert is by Pamushana Africa Group (PAG). It's a firm that has successfully - and profitably - negotiated a rising tide of domestic tourism - a sector that has flourished across Africa since the start of the COVID-19 travel restrictions.…
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